PSFK Conference London

PSFK presents a series of presentations and discussions by leading innovators over the course of a day. We have invited some of the most brilliant thinkers who will lead tomorrow's businesses to speak to an audience from the creative, media and marketing communities.

In the morning our speakers and panelists will explore new trends and ideas in areas like digital media and eco-consciousness; and in the afternoon the speakers will provide inspiration on how to apply the insights gained from looking at trends and ideas and applying them for new marketing, branding and design.

Confirmed Speakers

• Niku Banaie, Naked Communications
• Mike Butcher, TBites
• Russell Davies, Open Intelligence Agency
• Regine Debatty, We Make Money Not Art
• Jeremy Ettinghausen, Penguin Books
• Karen Fraser, Ethical Index
• Santiago Gowland, Unilever
• John Grant, BrandTarot
• Tamara Giltsoff, OZOlab brand
• Jessica Greenwood, Contagious Magazine
• Hugh MacLeod, GapingVoid
• Beeker Northam, Bloom
• Steven Overman, Lowe Worldwide
• George Parker, Madscam
• Simon Sinek, Sinek Partners
• Stan Stalnaker, Hub
• Iain Tait, Poke
• Diana Verde Nieto, Clownfish
• Amelia Torode, VCCP
• Timo Veikkola, Nokia
• Johnny Vulkan, Anomaly
• Faris Yakob, Naked Communications

Agenda

MORNING

8.00 Registration

8.30 Welcome – Piers Fawkes

8.45 A Vision of the Future: the Shifts in Society and the Shape of Design – Timo Veikkola (Nokia)
As design is the reflection of society, how we can envision the future through trends, observation and informed intuition. What values, attitudes and behaviours of today will shape our future?

9.15 When Artists and Designers Mess Around with Technology – Regine Debatty (We Make Money Not Art)
Today artists explore electronics, digital bits and even the so-called “emerging technologies” such as biotechnology or nanotechnology. Why should it matter to us?

9.45 The Marketing Gap in Green  – Chair: Karen Fraser (Ethical Index)
Panel: Tamara Giltsoff (OZObrand), Santiago Gowland (Unilever), John Grant (BrandTarot), Diana Verde Nieto (Clownfish)
Could marketing departments and their agencies get left behind by both the corporations they serve and the consumers they supply?

10.30 Coffee - provided by Imagination

10.50 Five by Five - Niku Benaie (Naked)
Five themes. Twenty-five ideas, items to inspire and personal gems. One for every minute of the twenty five.

11.20 How Digital Media Screwed the Media Business – Mike Butcher
Journalist Mike Butcher talks about how media owners are on a race for survival against technology companies that put the power to publish in the hands of the ‘audience’.

11.50 Turning Trends Into Insights - Chair: Steven Overman (Lowe Worldwide / Jack Morton)
Panel: Beeker Northam (Bloom), Simon Sinek (Sinek Partners), Faris Yakob (Naked)
Once you've found good ideas and great trends, what do you do with them?

12.40 Lunch

1.30 How to Build Innovation into a Brand – Jeremy Ettinghausen (Penguin)
Penguin brand marketing - past, present and future. The challenge of reinventing a traditional brand for a digital age.

2.00 Alternative Reality Games – Dan Hon (Mind Candy)
How to serve brand experiences with an injection of adrenalin and fun.

2.30 Ten Reasons Why Digital is Better than Advertising – Iain Tait (Poke)
Some chap from a digital agency tries to argue that an industry based around a bunch of geeks playing with  joined-together computers is somehow more interesting than advertising.

AFTERNOON

3.00 Can Planners Really Be the New Creatives? – Chair: Jessica Greenwood (Contagious Magazine)
Panel: Harry Fowler (MajorPlayers), Flo Heiss (Dare), Matt Powell (Profero), Amelia Torode (VCCP)
Do planners really have the skills, experience and intuition to apply creativity in their work?

3.40 Coffee - provided by Imagination

4.00 Wine 2.0 – Hugh MacLeod
How a small South African wine company shook up an industry with a web 2.0 approach.

4.30 Visual Business – Martin Cole (WPP)
Trying to sell visual things to non-visually literate people.

5.00 Change the World – Chair: Piers Fawkes (PSFK)
Panel: Russell Davies (OIA), George Parker (Madscam), Stan Stalnaker (Hub), Johnny Vulkan (Anomaly)
What is the future role of the marketing industry? Should we be making a difference or just more noise?

5.50 Closing Remarks – Piers Fawkes (PSFK)



TICKETS: http://psfklondon.eventbrite.com

For information visit conference.psfk.com. Questions? sales@psfk.com

Who's Already Coming?

10, Anne-France Berthelon, Chemistry Corbis Images, Craik Jones, DDB London, Do Re Mi, Edelman, Enable/Because, Eyefall, Flamingo International, Forsman & Bodenfors, Glasgow Caledonian University, Green Dot Guides, GT, Guardian News & Media, Holler, Hutchison Whampoa, Image Source, JCPR/Edelman, Leo Burnett, Lewis Moberly, Lexis PR, Microsoft Research, Momentum, MTV, Mudpie, Musicnation, Nelson Bostock, Nissan Design Europe, PHD, poke, Profero, Public, Publicis, pulse films, R/GA,TBWA, The Future Laboratory, The Style Scout, The Style Scout, TMW, Turner Broasdcasting, WGSN, Wild Dog

Hotel Offer

We've struck a deal with the wonderful myhotel to offer attendees of the PSFK Conference a special deal of £159.00 a night mid week and £139.00 a night at the weekend. Hope that helps.

Book via e mail @ res@myhotels.com or by telephone +(0) 44 207 7637 2000 quoting 'PSFK'.

PSFK Conference NYC Videos

Click To Play

Video Gaming Trends By David Rosenberg At The PSFK Conference NYC
This talk given at the PSFK Conference New York 2007 looked at what was driving the widespread adoption of video gaming and online worlds and what cultural shift video gaming was defining.

 Product Design Trends By Allan Chochinov At The PSFK Conference NYC
The Perfect Storm by Allan Chochinov: Has the ability of the web to share ideas forced a sudden shift towards the consumption of the idea of a product rather than a product itself? How does this impact design and product development?

New Media Trends By Elizabeth Spiers At The PSFK Conference NYC
Tomorrow’s Media Today from Elizabeth Spiers: What are the key developments in digital publishing in terms of genre, format and functionality? What should we be reading, watching, interacting with?

Handmade - Art Into Advertising With Scott Campbell At The PSFK Conference NY
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Handmade - Art Into Advertising With Laurie Rosenwald At The PSFK Conference NYC
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Eco-Branding Vs Greenwashing Panel At The PSFK Conference NYC
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Mike Byrne (Anomaly) On The Future Of Brands At The PSFK Conference NYC
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Urban Spam Vs Smart Idea Panel  At The PSFK Conference NYC
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Doug Jaeger (thehappycorp global) On LVHRD & The Brand As Host At The PSFK Conference NYC
Presentation: Brand As Host - Doug Jaeger of thehappycorp global Producing entertainment where the brand is the star.

George Murphy (Fitch) On Brand Experience At The PSFK Conference NYC
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Rony Zibara (F212) On Brand Innovation At The PSFK Conference NYC
Rony Zibara of Fahrenheit 212 talks about the evolution of brands in an ideas market.

Kevin Slavin (Area/Code) On Big Gaming At The PSFK Conference NYC
Presentation: Brand As Activity – Kevin Slavin (Area/Code)Motivating consumers to engage your brand with a little perspiration and a jolt of adrenalin. Kevin Slavin talks Big Gaming.